Entrepeneurs might have different definitions of a target-rich environment, but The Villages retirement metropolis in central Florida presents some formidable demographics for consideration. The snowbird haven 60 miles northwest of Orlando is teeming with more than 150,000 senior citizens with loads of disposable income and free time, and it offers golf courses and pickleball courts for them to stay active. Those facts were not lost on golf instructor Debbie Doniger—who serves the same clientele as the director of instruction at posh GlenArbor Golf Club in Bedford Hills, N.Y.
Doniger has long been interested in fitness and wellness and has investigated for clients the anti-inflammatory and relaxation benefits of CBD, a nonpsychoactive compound found in the cannabis plant. A related compound from the same plant, THC, is high-inducing when consumed, but buzz-free CBD is now found in everything from chewing gum to roll-on balm. “My father was suffering from neuropathy, and he was on a tremendous amount of prescription medication,” Doniger says. “He was saying he just couldn’t take it anymore, and I wanted to see if there was something plant-based to help him with that pain.”
Doniger’s father started using a CBD transdermal patch, and the results were dramatic. “He said, ‘I could get my whole building in West Palm using this,’ ” she…
