Marijuana consumers rarely need an excuse to buy their favorite cannabis strains, but with not one but two days to celebrate; 4/20 and 7/10. While most people have heard the reason behind choosing April 20th, “420 is code among police officers for ‘marijuana smoking in progress,’” it is not true, reported Olivia Waxman. On the other hand, the reason “stoners” celebrate July 10th is easy to explain: 710 resembles OIL when rotated upside down, and oil is an umbrella term for a group of highly potent concentrates.
There is no coincidence that the “niche holiday” gained momentum in the last few years as marijuana dispensaries promote 7/10 “Oil day” with price reductions for hash oil, live resin, shatter, and other potent cannabis concentrates. For example, a Portland dispensary’s sale included 40% off top-shelf branded vape cartridges and shatter. Another store offered 15% off of dabs.
As marijuana consumers tastes developed, concentrates gained popularity, and flower sales decreased. That trend is not likely to change.
Currently, sales of these high potency products make up about 30% of the cannabis market, according to Westworld’s resident stoner, Herbert Fuego. “Sure, dispensaries marketed the [expletive] out of it as July 10 came and went, but what’s so bad about blowout shatter sales?”
When This New Marijuana Holiday Started and How to Celebrate
July 10th is the…
