Cann infused beverages, available at select grocers, come in a variety of flavors, such as grapefruit rosemary.
While cannabis is in the news with 4/20 Day and more states, including Florida, set to vote on the legalization of marijuana, the culture is shifting in the merchandising of products with tetrahydrocannabinol (THC) and cannabidiol (CBD) and in consumer habits where cannabis is allowed.
Data company Numerator is out with a new study focusing on the impact of cannabis on consumer behavior. The survey of nearly 6,000 present and past-self reported THC and CBD users revealed that some grocery categories are affected by intake of such substances.
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Perhaps not surprisingly, the research shows that THC users spend more of their grocery dollars on snacks and beverages, spending 1.7 times the average on sports and energy drinks. Younger Gen Z consumers are more than twice as likely to snack or eat while using THC, at a rate of 50% compared to 43% of Millennials, 27% of Gen Xers and 17% of Boomers.
In addition, more than a third (36%) of respondents said they have cut their alcohol intake since they began using cannabis products. Still, they are more likely than non-users to buy alcohol, at 73% intent versus 65%.
There are some differences among THC and CBD users. Numerator’s analysis show that THC is more broadly used for recreational, social and creative proposes, while CBD users tend to be older, looking to manage…