It’s no secret that cannabis’ high holiday, 4/20, is a sales driver.
Data provided by firms and various market leaders helps break down the market boom, highlighting core driving demographics and the products people seek out.
At the same time, some market leaders urge brands to think beyond the holiday if they want to achieve success.
The High Holiday Generates High Sales
March 2022 data from analytics firm Headset reported that the four weeks leading up to the big day last year boosted Canadian basket volumes by 52% and 86% in the U.S.
The year will also produce exciting consumer data, with Headset noting a 5% drop in US flower sales, declining from 46% to 41% over the past 11 months. Meanwhile, pre-rolls (over 25%), vape pens (14%) and edibles (11%) have all seen market shares increase.
State-level sales will vary compared to national averages. For example, flower held the dominant market share in California with 37.8%, with concentrates (27.7%) and edibles (23.7%) trailing behind, according to data provided by dispensary point of sale software Blaze.
The firm also reports that California holiday sales boomed, generating over 62,700 sales on last year’s 4/20 compared to roughly 33,250 sales the day before.
The holiday is also youth-driven, with Headset reporting Gen Z sales surging 168% over the previous four weeks in 2021, while Boomer sales grew 91%.
Overall, Headset predicts a 100% sales increase in the US and 50% in Canada during the same window this year.
Much To Celebrate…
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It’s no secret that cannabis’ high holiday, 4/20, is a sales driver.
Data provided by firms and various market leaders helps break down the market boom, highlighting core driving demographics and the products people seek out.
At the same time, some market leaders urge brands to think beyond the holiday if they want to achieve success.
The High Holiday Generates High Sales
March 2022 data from analytics firm Headset reported that the four weeks leading up to the big day last year boosted Canadian basket volumes by 52% and 86% in the U.S.
The year will also produce exciting consumer data, with Headset noting a 5% drop in US flower sales, declining from 46% to 41% over the past 11 months. Meanwhile, pre-rolls (over 25%), vape pens (14%) and edibles (11%) have all seen market shares increase.
State-level sales will vary compared to national averages. For example, flower held the dominant market share in California with 37.8%, with concentrates (27.7%) and edibles (23.7%) trailing behind, according to data provided by dispensary point of sale software Blaze.
The firm also reports that California holiday sales boomed, generating over 62,700 sales on last year’s 4/20 compared to roughly 33,250 sales the day before.
The holiday is also youth-driven, with Headset reporting Gen Z sales surging 168% over the previous four weeks in 2021, while Boomer sales grew 91%.
Overall, Headset predicts a 100% sales increase in the US and 50% in Canada during the same window this year.
