Google Ads will soon allow the promotion of products containing CBD with low THC levels in California, Colorado, and Puerto Rico.
In a blog post published on December 22, Google Ads announced that it would update its policies to relax the ban on CBD advertising only in California, Colorado and Puerto Rico starting from January 20, 2023.
“On January 20, 2023, the Dangerous Products and Services and Healthcare and Medicines Google Ads policies will be updated to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with a THC content of 0.3% or less in California, Colorado, and Puerto Rico,” the Google blog-post reads.
However, Google Ads won’t allow businesses to use certain formats, including YouTube Masthead, a digital billboard placed on YouTube’s homepage for 24 hours.
Google will not display CBD products to users who are under the age of 18 and will not accept ads promoting other CBD-based products, including supplements, food additives, and inhalants.
According to a Google spokesperson interviewed by the Wall Street Journal, the pilot program “comes in response to the prevalence and widespread availability of CBD products.”
Google will update its Dangerous Products and Services and Healthcare and Medicines Google Ads policies and will also remove CBD from the…