The culture clash that has characterized the cannabis business since before California voters legalized adult use in 2016 shows few signs of abating, despite the pandemic and all the other struggles the industry faces. Many of the people who worked in the state’s pot industry in the years and decades before legalization worry about venture capitalists and “Big Weed” stomping into their world, pushing out smaller players and placing the market in a few, powerful hands. So far, their worries have been largely justified.
Lately, complaints have turned to another issue that might prove even more ruinous—from the perspective of “traditionalists,” at least—than industry concentration and unfair competition. I’m talking about insufferable industry hype.
Right from the get-go, celebrities from Tommy Chong and Roseanne Barr to Martha Stewart have flocked…
Original Author Link click here to read complete story..
